The Columbia Tap Trail, a disused railroad, connects three historic Houston neighborhoods: East Downtown, Third Ward, and MacGregor. This identity system reinforces the original railroad’s industrialized past while also highlighting the individual personality of each area through the use of vibrant colors, accurate vintage imagery, and distinctive signage that directs trail users to neighborhood attractions and facilities. From logo design to material selection, the process was detailed and informative. Designed by collaborating with Zoe Schomburg and Ashley Guzman.

Complete Signage System