The core values of the Houston-based non-profit organization, Ibn Sina Foundation are presented in three interrelated formats.The “Audience Reports Booklet insightfully defines the organization’s objectives and values as an initial part of this identification system.The second part includes three unique brochures for, Volunteers,Patients,and Donors, each crafted with variations that repeat the main concept. The third and last part of this identification system is an engaging poster designed to resonate with the community and emphasize that Ibn Sina welcomes all people in need of medical aid. The illustration and color palette enhances the overall impact and message of the identification system. These three designs work together to convey the Ibn Sina Foundation’s identity in a visually appealing and cohesive approach.